The bar for success in our industry is too low - (37signals)

Evernote, says they are generating about $79,000/month in revenue. Then the article goes on to say “By January 2011, Mr. Libin projects, the company will break even.”

$79,000/month and they won’t break even until January 2011. So every day they’re losing money until 2011. And the title of the piece is “Using ‘Free’ to Turn a Profit”. What? How can the Times let a headline like this slide?

What?! It costs Evernote more than $79K a month to operate? To most people, outside of the technology industry, Evernote is an unknown product.